CAST THE FUTURE OF CHINA'S CONVENTION AND EXHIBITION INDUSTRY——EXHIBITION OF THE BRAND

The convention and exhibition industry becomes the new point of growth of the economy of China as a new and developing trade,but doing the exhibition repeatedly and one-sided pursuing the quantity benefit has hindered this trade.If we want to make China's convention and exhibition industry in line with international standards,become the famous exhibition of the world,it is an inexorable trend that the exhibition of the brand leaves.This article expounds the fact from the following 4 aspects on how to make the brand exhibition of China,namely: do the exhibition according to the speciality,set up the fine works hall,open up exhibition of the fine works with the exhibiter and government's macro adjustments and control.