University Sports Culture in China with an Influencing Culture

Using literature,questionnaire and logical analysis,this paper analyses the present situation of sports culture in universities in China.The results show that university sports cultural development presents the bottleneck phenomenon of insufficient cultural consciousness and weak cultural soft power,sports culture convergence,and lack of personality and character.The authors offer the following suggestions:we should take the idea of powerful cultural country as a starting point,integrate and innovate excellent Chinese traditional sports culture,and construct university sports culture with obvious Chinese characteristics.