Relevance Theory and Translation of Chinese Slogans

Relevance Theory is not a theory of translation,but it can convincingly explain translation.According to Relevance Theory,translation can be defined as a communication action and an ostensive-inferential process,and it should be in conformity with the general communication principle-Relevance Theory.Therefore,the translation process is,in fact,a process of seeking the optimal relevance.This paper expounds the main points of Relevance Theory along with a detailed study of the translation of Chinese slogans into English from the perspective of the principle of relevance.