Regional Economic Development and Commercial Bank's Strategic Choices——Endeavors of Commercial Banks in Liaoning Province to Obtain Win-win in the Northeast Revitalization
Liu Zhi-gu
Abstract
Liu Zhi-gu
Abstract
As the prime area in the northeast of China,Liaoning holds almost half of economic and financial resources of the northeast region,and its excellent regional advantage has accumulated huge developing energy.Since 2003,Liaoning's economic growth has been speeding up,and its GDP and fiscal revenue broke 1 trillion and 100 billion RMBs respectively in 2007.The speed of economic growth first bypassed the average level of the northeast region and the society is striding into a new developing stage.The amelioration of Liaoning's financial status brings about precious opportunity for commercial banks to resolve the problems from the past,broaden prospective markets and realize the operating transformation.Therefore,commercial banks in Liaoning Province should adopt appropriate strategies to achieve the improvement of performance and sustainable development,such as adjusting the credit structure,upgrading the asset quality,emphasizing the financial product innovation,enhancing the core competence and extensively cooperating with others.
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As the prime area in the northeast of China,Liaoning holds almost half of economic and financial resources of the northeast region,and its excellent regional advantage has accumulated huge developing energy.Since 2003,Liaoning's economic growth has been speeding up,and its GDP and fiscal revenue broke 1 trillion and 100 billion RMBs respectively in 2007.The speed of economic growth first bypassed the average level of the northeast region and the society is striding into a new developing stage.The amelioration of Liaoning's financial status brings about precious opportunity for commercial banks to resolve the problems from the past,broaden prospective markets and realize the operating transformation.Therefore,commercial banks in Liaoning Province should adopt appropriate strategies to achieve the improvement of performance and sustainable development,such as adjusting the credit structure,upgrading the asset quality,emphasizing the financial product innovation,enhancing the core competence and extensively cooperating with others.
Key concepts: Revenue, China, Business, Sustainable development, Sustainable growth rate, Diversification (marketing strategy), Finance, Quality (philosophy)