2013•Journal of Changchun Normal UniversityRequires access

A Study of the Influencing Factors and Trend on the Development of Chinese Men’s Basketball Professional League

Chen Qing-xi

Abstract

Through the analysis of the problems on the development of club ownership,management model,event influence,basketball talent reserves,format,laws and regulations,financial capital and professional marketing talent economy in Chinese men’s basketball professional league,this paper summarizes the league future development trend,in order toprovides theoretical support and reference for the healthy development ofChinese men’s basketball.

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Key concepts: Basketball, League, Club, Order (exchange), Marketing, Political science, Management, Business