SWOT Analysis and Strategical Countermeasures of Developing Taiwan-oriented tourism in Fujian

As one of the main destinations that Taiwan fellowmen travel to the mainland,Fujian's development of tourism for Taiwan's tourists has significant meanings in cross strait economy,culture and politics.With the change of situations,Fujian's development of taiwan-oriented tourism is facing new opportunities and chanlleges.Furthermore,the article probes into the strategical measures of developing Taiwan-oriented tourism in Fujian,in order to turn the weaknesses into the strengths and change the chanllenges into opportunities under new situations.