Zhong Zhen-don
Abstract
This paper,in order to make an intensive study of value co-creation,bases on the original service-dominant logic and expands it. And then,the firm and customer's new role in the value co-creation process is analyzed,and the creation process of value-in-use of customer is also explored. Finally,it proposes a value co-creation conceptual model.
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This paper,in order to make an intensive study of value co-creation,bases on the original service-dominant logic and expands it. And then,the firm and customer's new role in the value co-creation process is analyzed,and the creation process of value-in-use of customer is also explored. Finally,it proposes a value co-creation conceptual model.
Key concepts: Service-dominant logic, Co-creation, Value creation, Value (mathematics), Customer value, Computer science, Process (computing), Service (business)