2004•Systems EngineeringRequires access

An Application of the Game Theory in Marketing

Liang Chen

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Abstract

In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.

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In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.

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Available abstract

In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.

Key concepts: Game theory, Mathematical economics, Marketing, Computer science, Economics, Business

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