Consumption in the Context of the Advertising Culture of Criticism

The consumer society is a product characterized by mass consumption society,consumer society from the point of perspective,the advertising culture has symbolic,visual,fashion,and to encourage conspicuous consumption characteristics.In a consumer society,advertising of goods through the construction of symbolic meaning,identity reinforce the target audience,stimulate consumer desire to help push consumer psychology,exaggerated to satisfy their psychological functions.It is deeply constrained by the logic of goods,in turn,the collapse of commodity logic of the original social value structure and order,and with the complicity of the media's malicious,persistent and widespread vector-borne interference,stimulate consumption and the negative social and cultural development of society.