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On Customer Loyalty

Zhijun Han

Open publisher page 1 citations

Abstract

Even though both Chinese and foreign researches cannot reach the agreement on the issue of customer loyalty, their work still indicates that customer loyalty means more to enterprises than any other factors relevant to the profitability of enterprises such as market share and cost. Therefore, it is of great importance for the enterprises' growth as well as customer relationship management to research into the essence and other relevant conceptions customer loyalty.

About this research paper

What this paper is about

Even though both Chinese and foreign researches cannot reach the agreement on the issue of customer loyalty, their work still indicates that customer loyalty means more to enterprises than any other factors relevant to the profitability of enterprises such as market share and cost. Therefore, it is of great importance for the enterprises' growth as well as customer relationship management to research into the essence and other relevant conceptions customer loyalty.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Even though both Chinese and foreign researches cannot reach the agreement on the issue of customer loyalty, their work still indicates that customer loyalty means more to enterprises than any other factors relevant to the profitability of enterprises such as market share and cost. Therefore, it is of great importance for the enterprises' growth as well as customer relationship management to research into the essence and other relevant conceptions customer loyalty.

Key concepts: Loyalty business model, Business, Profitability index, Loyalty, Customer retention, Marketing, Customer equity, Customer delight

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