A SWOT Analysis of and Countermeasures for the Development of Ecotourism in Guizhou
Dongmei Chen
Abstract
Dongmei Chen
Abstract
As a key player in tourism in Western China,Guizhou is endowed with rich ecotourism resources.However,owing to special geographical location and relatively backward economic infrastructure,it still faces numerous bottlenecks in developing ecotourism.To develop ecotourism resources at the present stage,we should boost research into ecotourism planning,enhance the culture content of the tourism industry,improve infrastructure,build brands and share advantages,so as to promote the sustainable development of the tourism industry in Guizhou.
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As a key player in tourism in Western China,Guizhou is endowed with rich ecotourism resources.However,owing to special geographical location and relatively backward economic infrastructure,it still faces numerous bottlenecks in developing ecotourism.To develop ecotourism resources at the present stage,we should boost research into ecotourism planning,enhance the culture content of the tourism industry,improve infrastructure,build brands and share advantages,so as to promote the sustainable development of the tourism industry in Guizhou.
Key concepts: Ecotourism, SWOT analysis, Business, Tourism, Sustainable development, China, Environmental planning, Environmental resource management