Study on the Social-Cultural Change of Ancient Village under Tourist Impact——A Case Study on Shaanxi Hancheng Dangjiacun

The tourism's development has already impacted the ancient village to some degree.Taking Shaanxi Dangjia village as the case study,the changes of ancient village under tourism impact are studied in this paper.On the basis of field investigation,using the anthropological theory of acculturation and sociology statistical analysis methods,social and culture change of ancient village under tourist impact and the deep level reasons are analyzed.The result indicates that ancient village inhabitant's values have changed,then their manner and behavior also changed correspondingly,that is the basic agent for social-cultural change of ancient village.Some effective measures are proposed in order to achieve the social culture goal for the ancient village in the process of tourism development.