On the news amusement orientation in the United States and its enlightenment

Realistic news is the reciprocity between news value and audience demands. Today in the American journalism field there is a trend that the news blends with amusement, which comes into being from two; on the one hand the happy doctrine principle is a modern target that Americans pursue who devoutly believe in individualism, of the same time such is the audience's consumption behavior, this is its social foundation. On the other hand ,the media market orientation is making public benefits increase business benefits, the primitive motive that profits maximization making the media be dominated by the majority rule completely. The original news persuasion that guides news choice and news creation is replaced by emphasis on the audience scope, manufacturing cost and the interest group's benefits conflicting degree. Therefore, the news amusement orientation in the United States turns inevitable. This tendency enlightens our China's media.