2011•Journal of Chongqing College of Electronic EngineeringRequires access
Reflections of Online Retail in China
Zhang Chun-xiang
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Abstract
Compared to the traditional retail mode,the online retail is superior in the low comprehensive cost,wide-ranging choices and high sale rate.With the impact of online retail revolution,the supply chains become shorter,and the intermediate links of agency,wholesale,and retail have been cut down.Even though the online retail has more advantages than the traditional ones,there are some disadvantages,which should be improved so as to give full play.