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2010•Journal of Guangdong Radio & Television UniversityRequires access

The Culture Promotion Strategies for Guangzhou City in Asian Games

Yang Chao-jiao

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Abstract

Asian Games is a sports show for Asians;as an exchange platform for the culture,spirit and value between cities and countries,it is also a good opportunity for Guangzhou to bring its colorful culture to different people.In the preparation of Asian Games,Guangzhou city’s culture construction includes physical environment,citizen behavior and spiritual values.The cultural communication strategies should be rooted in Guangzhou local culture under Chinese culture and integrate Asian’s multiculture.

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What this paper is about

Asian Games is a sports show for Asians;as an exchange platform for the culture,spirit and value between cities and countries,it is also a good opportunity for Guangzhou to bring its colorful culture to different people.In the preparation of Asian Games,Guangzhou city’s culture construction includes physical environment,citizen behavior and spiritual values.The cultural communication strategies should be rooted in Guangzhou local culture under Chinese culture and integrate Asian’s multiculture.

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Available abstract

Asian Games is a sports show for Asians;as an exchange platform for the culture,spirit and value between cities and countries,it is also a good opportunity for Guangzhou to bring its colorful culture to different people.In the preparation of Asian Games,Guangzhou city’s culture construction includes physical environment,citizen behavior and spiritual values.The cultural communication strategies should be rooted in Guangzhou local culture under Chinese culture and integrate Asian’s multiculture.

Key concepts: Asian games, Promotion (chess), Asian culture, Cultural exchange, Chinese culture, Value (mathematics), Korean culture, Urban culture

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