Revenue Sharing Contract of Supply Chain with Fuzzy Demand

In a two-stage supply chain composed of one supplier and one retailer, the supply chain coordination mechanism is researched in a fuzzy demand environment.The market demand is treased as a fuzzy variable,and the models of centralized decision-making and revenue sharing contract are proposed based on credibility distribution.Finally,taken the triangular fuzzy number as an example,a numerical is given to illustrate the models.It shows that the retailer's optimal order quantity fluctuates at the center of the fuzzy demand and increases with the raise of the retail price.The different wholesale price strategies can be got by using different value of revenue coefficient.The coordination of members can be achieved in revenue sharing contract with fuzzy demand.