2007•Journal of Jilin Province Economic Management Cadre CollegeRequires access
On Raising Advertisement's Memorable Effects
Bai Yun-hua
Open publisher page 0 citations
Abstract
Advertisement's memorable effect is an important criterion to assess advertisement information.Before con-sumer's buying action,advertisement's effect is reflected as the memory of advertisement information that will directly or indirectly promote consumer's later buying.Therefore,it is very important to strengthen consumer's memory of ad-vertisement content.