Preferences of Pre-trip Mode Choice Based on Multiple Public Transit Information

To investigate the effects of public transit information on people's pre-trip mode choice, using uniform design method, a stated preference survey is designed with four kinds of public transit information,including transit travel distance, transit vehicle location, road and traffic condition, and transit transfer information. Survey is conducted in Xiangyang, Hubei Province, China. Data are collected and parameters with multinomial Logit model are estimated. The results show that public transit information affects respondents' pre-trip mode choice significantly and strengthens public transit attraction, although effects of different information exists differences. However, there is little effect of public transit information on people who have already own their personal vehicles. Personal preferences of using public transit are also important in mode choices, and better transit information services may attract more people to use public transit.