2001•Journal of Pla Institute of Physical EducationRequires access

Sustaining Development of Sport Market and Building of Sport Industry Culture

HU Ai-ben

Abstract

This paper briefly takes up on sport industry culture and points out that at present period how to tap sport market and develop sport industry culture. On this basis, theoretical premise and changing condition of sport industry and kinds of possibility and feasibility of sport industry culture are discussed.

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Available abstract

Key concepts: Premise, Culture industry, Physical culture, Business, Engineering, Marketing, Sociology, Social science