Capitalization of Culture and Entertainment of Culture: Two Modes of Consumer Society

In the consumer society,there are two points for the cultural field and the economic field to interpenetrate: on the one hand,with the value of commodity as a sign being more and more important in the consumption,the cultural element becomes one of the major factors in the economic activities;on the other hand,with the development of cultural industrialization and the influence of economic laws and technological development,people become participants instead of observers in the consumption of cultural products,which to a great degree changes people's concept of culture and improves the function of commercial element in the cultural activities.The former point marks the capitalization of culture while the latter marks the entertainment of culture.These two points are the prominent features of culture in the consumer society.