Empirical Analysis on Income Levels of Rural Residents and Culture Consumption of Jiangsu Province

The culture consumption structure of the rural residents' in Jiangsu Province has changed alot since the reform and opening to the outside world and with the sustained and stable increase of farmers' incomes. Using correspondence analysis, the culture consumption expenditure structure of different incomelevel rural residents of Jiangsu in 2013 was empirical analyzed. Results showed that, a large differenceexisted in the structural level of culture consumption of different income level rural residents, the structurallevel of culture consumption of low-income rural residents was low, focusing on low value consumablesculture and entertainment consumer goods; the structural level of culture consumption structure of middleincome rural residents were relatively high, increasing the proportion of education developmental cultureconsumer spending of it; the structural level of culture consumption of high and middle-income and highincome rural residents was not high, increasing the proportion of tourism and recreation culture consumerspending of it. On the basis of this, several suggestions were put forward, such as increasing the income ofrural residents, readjusting the culture consumption structure, enlarging the education input in rural areasand changing farmer's cultural consumption mentality so as to provide basis for the formulation of lifting thelevel of the rural residents' culture consumption policies of Jiangsu Province.