Marketing Engineering Constructions and Risk Countermeasures

In China,marketing risks of enterprises keep rising, which restrict operations of enterprises and bring negative influence to enterprises- status in the global market. Therefore, marketing risks forewarning and countermeasures have become a matter with crucial importance in marketing management of Chinese enterprises.In order to enhance the control of marketing risks, enterprises should pay attention to the construction of marketing personnel, marketing structure and marketing network on one hand, and should apply the information system of marketing risks control to practice, better the management process of marketing operations, and improve the quality of market personnel on the other hand.