2002•Journal of Southeast UniversityRequires access
A discussion about the theory of price elasticity
Hui Wang
Open publisher page 0 citations
Abstract
This paper discusses the relationship between price elasticity and sales income,pointing out that there exist the obvious imperfections in traditional theory of price elasticity.To increase the sales income,price should be adjusted not only according to the formula of E1,but also regularly in certain dimension while other conditions remain unchanged.