ScholarLens Back to search
2008•Journal of Shaanxi University of Science & TechnologyRequires access

A DISCUSSION ABOUT THE RELATION OF ADVERTISE AND THE CONSUMER PURCHASES THE BEHAVIOR

Wei Zhang

Open publisher page 0 citations

Abstract

Regarding the advertising and marketing related theory,this paper studied the relations between the advertising and the consumer purchasing behavior based on view of behavior science.It explained the recognition request,information collecting,appraisal,purchase decision-making and after-purchasing behavior and so on 5 stages in the consumer purchasing process.The paper also analyzed the all factors which offected the consumer purchasing behaviors and pointed that only the advertisement which offected the consumer purchasing behaviors and pointed that only the advertisement which is following the way of consumer purchasing psychology could stimulate the consumer and promote purchasing.

About this research paper

What this paper is about

Regarding the advertising and marketing related theory,this paper studied the relations between the advertising and the consumer purchasing behavior based on view of behavior science.It explained the recognition request,information collecting,appraisal,purchase decision-making and after-purchasing behavior and so on 5 stages in the consumer purchasing process.The paper also analyzed the all factors which offected the consumer purchasing behaviors and pointed that only the advertisement which offected the consumer purchasing behaviors and pointed that only the advertisement which is following the way of consumer purchasing psychology could stimulate the consumer and promote purchasing.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Regarding the advertising and marketing related theory,this paper studied the relations between the advertising and the consumer purchasing behavior based on view of behavior science.It explained the recognition request,information collecting,appraisal,purchase decision-making and after-purchasing behavior and so on 5 stages in the consumer purchasing process.The paper also analyzed the all factors which offected the consumer purchasing behaviors and pointed that only the advertisement which offected the consumer purchasing behaviors and pointed that only the advertisement which is following the way of consumer purchasing psychology could stimulate the consumer and promote purchasing.

Key concepts: Purchasing, Advertising, Consumer behaviour, Business, Marketing, Relation (database), Process (computing), Computer science

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
A DISCUSSION ABOUT THE RELATION OF ADVERTISE AND THE CONSUMER PURCHASES THE BEHAVIOR — Research Paper | ScholarLens