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2011•Packaging EngineeringRequires access

Artistic Conception in Packaging Design

Qiao Lan

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Abstract

It summarized and analyzed concepts,features and value of artistic conception in packaging design.It proposed a theory of the artistic conception packaging,according to methods and forms of artistic conception in Chinese painting.It explored how to create an artistic conception in packaging design,to design a packaging full of aesthetic taste.To make image of packaging not only as prolocutor of product,but also messenger of beauty can improve communication effects of packaging,and also enhance aesthetic value.

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What this paper is about

It summarized and analyzed concepts,features and value of artistic conception in packaging design.It proposed a theory of the artistic conception packaging,according to methods and forms of artistic conception in Chinese painting.It explored how to create an artistic conception in packaging design,to design a packaging full of aesthetic taste.To make image of packaging not only as prolocutor of product,but also messenger of beauty can improve communication effects of packaging,and also enhance aesthetic value.

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Available abstract

It summarized and analyzed concepts,features and value of artistic conception in packaging design.It proposed a theory of the artistic conception packaging,according to methods and forms of artistic conception in Chinese painting.It explored how to create an artistic conception in packaging design,to design a packaging full of aesthetic taste.To make image of packaging not only as prolocutor of product,but also messenger of beauty can improve communication effects of packaging,and also enhance aesthetic value.

Key concepts: Beauty, Taste, Aesthetics, Painting, Packaging and labeling, Value (mathematics), Aesthetic value, Product (mathematics)

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