Specific applications of value chain theory in the development of soccer clubs

The authors revealed the following findings: The competitive performance of a soccer club was the key to attracting soccer fans and developing the market;the cultural connotation and taste possessed by a soccer club was an important link in promoting the social image of that soccer club;establishment of a marketing mode suitable for soccer market was the motive power for the development of soccer clubs.The authors suggested that the management mechanism of soccer industry be transformed and a course suitable for the development of soccer industry be explored in accordance with the requirements of market economic law.