2002•Unpublished venueRequires access

The Significance and Features of Societal Marketing

LU Chun-cheng

Abstract

Societal marketing is borne from traditional marketing as the result of the development of modern society. Its aim is to help the public to formulate of accept certain ideas and develop that ideas into some activity. The discipline has some unique features different from traditional marketing science in product property, product pricing and marketing agency.

About this research paper

What this paper is about

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Marketing, Business, Return on marketing investment, Agency (philosophy), Product (mathematics), Marketing science, Marketing management, Marketing mix