SWOT Analysis Based on the Analysis of Tourism Development in Changsha Sports

Combined with the characteristics of sports tourism and the local characteristics of Changsha,The development of sports tourism and the exploration-based on SWOT analysis of Changsha,the initial development of sports tourism has come to Changsha,location,resources,traffic,tourists,media campaigns and other advantages;their own weaknesses,including sporting events is not high and did not form a level normalization,the form of a single project and the lack of local characteristics,lack of professionals,tourism management is backward,policies and regulations need to be improved,etc.;need to seize the opportunity to have the experience economy,an aging,two building society,government support;threats have less large-scale sporting events,threatening the natural environment,tourism and other security measures are not perfect.SWOT analysis for the proposed development of sports tourism Changsha countermeasures.