Analyse the Marketing Orientation of the Major Countriesof Chinese Greenfood(Organic Food) Export
XU Wen-yan
Abstract
XU Wen-yan
Abstract
Since food security has become the competitive focus of international food trade, there is a great demand for organic food in the international market. Organic food has become the main trend of international food trade. If we want to increase the export of Chinese greenfood (organic food), we must study the international market and the marketing orientation. The thesis analyses the features of market demand of the major countries of Chinese greenfood(organic food) export from the consumer's purchasing and requirements of product, and studies how to enter the international market of greenfood(organic food). Then the writer puts forward some proposals of increasing export of Chinese greenfood(organic food) and opening up the international market.
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Since food security has become the competitive focus of international food trade, there is a great demand for organic food in the international market. Organic food has become the main trend of international food trade. If we want to increase the export of Chinese greenfood (organic food), we must study the international market and the marketing orientation. The thesis analyses the features of market demand of the major countries of Chinese greenfood(organic food) export from the consumer's purchasing and requirements of product, and studies how to enter the international market of greenfood(organic food). Then the writer puts forward some proposals of increasing export of Chinese greenfood(organic food) and opening up the international market.
Key concepts: Business, Product (mathematics), Food systems, International trade, Food security, Chinese market, Food market, International market