2014Value EngineeringRequires access

Strategy for Promoting the Quality of Service of Hotels in Small and Medium-sized Cities

Tan Xi

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Abstract

In recent years, the hotel industry in small and medium-sized cities develops rapidly, but the quality of service exists larger gap from small hotels in big cities. With the beginning of the importance to improve the quality of service for the development of the hotel industry in small and medium-sized cities, this paper analyzes the customer's requirements as well as the problems and reasons of the quality of service in hotels of small and medium-sized cities, puts forward the measures to establish perfect hotel service system, define the hotels' workflow and service standards, innovate the service type, optimize the service process, strengthen the hotel training and improve quality monitoring system for promoting the quality of service and management level of hotels.

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What this paper is about

In recent years, the hotel industry in small and medium-sized cities develops rapidly, but the quality of service exists larger gap from small hotels in big cities. With the beginning of the importance to improve the quality of service for the development of the hotel industry in small and medium-sized cities, this paper analyzes the customer's requirements as well as the problems and reasons of the quality of service in hotels of small and medium-sized cities, puts forward the measures to establish perfect hotel service system, define the hotels' workflow and service standards, innovate the service type, optimize the service process, strengthen the hotel training and improve quality monitoring system for promoting the quality of service and management level of hotels.

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Available abstract

In recent years, the hotel industry in small and medium-sized cities develops rapidly, but the quality of service exists larger gap from small hotels in big cities. With the beginning of the importance to improve the quality of service for the development of the hotel industry in small and medium-sized cities, this paper analyzes the customer's requirements as well as the problems and reasons of the quality of service in hotels of small and medium-sized cities, puts forward the measures to establish perfect hotel service system, define the hotels' workflow and service standards, innovate the service type, optimize the service process, strengthen the hotel training and improve quality monitoring system for promoting the quality of service and management level of hotels.

Key concepts: Business, Service (business), Marketing, Service quality, Quality (philosophy), Hotel industry, Service guarantee, Hospitality industry

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