2008Journal of Minxi Vocational and Technical CollegeRequires access

Brand building of wedding-banquet of modern hotel in Quanzhou

Dongmei Li

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Abstract

More and more young people hold their wedding-banquets in hotel.Income of wedding-banquet becomes one of the main incomes of modern hotel.However there are some problems of wedding-banquet,such as the unclearness of its characteristics,the unevenness of its level,the too concentration of its period and the lacking of the master of ceremonies.And the wedding-banquet lasts too long as well.The hotel should form its own characteristics in dishes,wines and master of ceremonies.It should try to promote wedding-banquet to be held on time,set up chain-hotels and build the brand of wedding-banquet to attract customers.

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What this paper is about

More and more young people hold their wedding-banquets in hotel.Income of wedding-banquet becomes one of the main incomes of modern hotel.However there are some problems of wedding-banquet,such as the unclearness of its characteristics,the unevenness of its level,the too concentration of its period and the lacking of the master of ceremonies.And the wedding-banquet lasts too long as well.The hotel should form its own characteristics in dishes,wines and master of ceremonies.It should try to promote wedding-banquet to be held on time,set up chain-hotels and build the brand of wedding-banquet to attract customers.

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Available abstract

More and more young people hold their wedding-banquets in hotel.Income of wedding-banquet becomes one of the main incomes of modern hotel.However there are some problems of wedding-banquet,such as the unclearness of its characteristics,the unevenness of its level,the too concentration of its period and the lacking of the master of ceremonies.And the wedding-banquet lasts too long as well.The hotel should form its own characteristics in dishes,wines and master of ceremonies.It should try to promote wedding-banquet to be held on time,set up chain-hotels and build the brand of wedding-banquet to attract customers.

Key concepts: Banquet, Advertising, Business, Art, Art history

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