On the Development of Tourism and the Protection of Non-material Cultural Heritage

The non-material cultural heritage is very important tourist resources.The development of tourism and non-material cultural heritage protection are the major task in modern society,but the two of them are opposite and uniform.Tourism development not only has positive effects but also negative effects on non-material cultural heritage.The government and society should pay attention to this problem,enhance understanding and manage in scientific way,so that non-material cultural heritage conservation and tourism development achieve a win-win situation.