2011•Journal of Binzhou UniversityRequires access

Win in Strategic Decision-making,Victory in Strategic Thinking——On the Strategic Thinking of The Art of War and Business Strategic Management

Yang Xin

Abstract

The Art of War is not only the oldest of war and strategic theory writings,but also an excellent work of military philosophy and strategic thinking.Its profound strategic culture,scientific strategic thinking,high level strategic planning and sophisticated art of strategic thinking are undoubtedly beneficial to the scientific strategic management of modern businesses.From the perspective of strategic values of strategic thinking,strategic thinking model and method,and the strategic thinking realms in The Art of War,the paper explores of the essence of win in strategic thinking,victory in strategic decision-makingin business strategic management.

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Key concepts: Strategic thinking, Strategic planning, Victory, Strategic financial management, Strategic sourcing, Strategic management, Profit impact of marketing strategy, Strategic alignment