Tourism Competitiveness in Shandong Peninsula Blue Economic Zone Based on the Niche Theory

Under the trend of rapid tourism development, how to keep competitive advantage, adopt scientific competitive strategy, is very important for location on a nearby tourist destination.This paper tries to use the niche theory to build performance dimension, potential dimension, and environmental dimension three dimensional index system, the seven cities tourism competitiveness in Shandong Peninsula Blue Economic Zone is evaluated, combining with the cluster analysis method,the tourism competitiveness comprehensive ecological niche is divided into three types.According to the core-periphery theory to Qingdao as the core city, to Yantai, Weifang as nodal cities, to Weihai, Rizhao,Dongying, Binzhou as network cities, and according to the Shandong Peninsula Blue Economic Zone tourism competitiveness niche spatial pattern analyses the tourism competitiveness image pattern, puts forward the corresponding promotion strategy of tourism competitiveness.