Culture Analysis and Value Evaluation of the Consumer Society:From Commodity Fetishism to Symbol Fetishism

In the context of a market economy,the purpose of the society is to achieve the benefit maximization.Whereas,the expansion of market need support of consumption,which is one of important drivers of economic development.Market maximization results in consumption maximization and engenders the consumer society.Consumer society produces the consumer culture.With the mass media and the developiment of cultural industries,the consumerism culture has the absolute voice.Commodity fetishism gradually gave way to symbol fetishism,the consumer alienation aggravated the serious phenomenon to society alienation.This article describes the dimension and characteristics of consumer society,analyses and reveals the outcome of the consumerism culture-the spirit and the cause of symbol fetishism,and explains that eliminating the negative impact on consumerism has very improtant actual significance to China′s stepping into a consumer society.