2013•Journal of Nanjing College for Population Programme ManagementRequires access

Survey Reports on Producers of Ecosystem Certification Products

MA Zheng-fen

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Abstract

The methods of descriptive statistic analysis and contingency table analysis(Chi-square test) are used to analyze the producers of Eco-certification product.The findings are: their motivation to apply eco-certification is mainly due to economic benefits and market demand,which belong to rational and reliable applications;the enterprises,while in the pursuit of their personal interests,have also clearly realized that eco-certification application can upgrade their corporate image so as to safeguard their market benefits;thus it is urgent to take effective measures to solve the problems in standardizing the certification market and ensure effective benefits of the certification.

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What this paper is about

The methods of descriptive statistic analysis and contingency table analysis(Chi-square test) are used to analyze the producers of Eco-certification product.The findings are: their motivation to apply eco-certification is mainly due to economic benefits and market demand,which belong to rational and reliable applications;the enterprises,while in the pursuit of their personal interests,have also clearly realized that eco-certification application can upgrade their corporate image so as to safeguard their market benefits;thus it is urgent to take effective measures to solve the problems in standardizing the certification market and ensure effective benefits of the certification.

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Available abstract

The methods of descriptive statistic analysis and contingency table analysis(Chi-square test) are used to analyze the producers of Eco-certification product.The findings are: their motivation to apply eco-certification is mainly due to economic benefits and market demand,which belong to rational and reliable applications;the enterprises,while in the pursuit of their personal interests,have also clearly realized that eco-certification application can upgrade their corporate image so as to safeguard their market benefits;thus it is urgent to take effective measures to solve the problems in standardizing the certification market and ensure effective benefits of the certification.

Key concepts: Certification, Business, Environmental economics, Descriptive statistics, Product certification, Upgrade, Product (mathematics), Contingency

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