Traditional Business Transformation in Chinese Commercial Banks

This paper is based on the study on changes in the domestic and foreign financial markets in recent years,and finds that the operation environment,competition situation,and customer needs of commercial bank have experienced great changes.This poses a threat to the traditional development model of commercial bank that relies solely on the assets and liabilities scale expansion.In the face of severe competitive pressures,commercial bank is in an urgent need to reposition self-development model,and the traditional business transformation is imperative.At present,an in-depth study of the urgency,a strategy focus,and a path response of Chinese commercial bank business transformation has important practical significance on promoting the smooth transition of bank transformation.The traditional business transformation of commercial bank is essentially a kind of institutional change.The core is to optimize the structure and enhance the bank’s overall competitiveness.The main way to achieve business transformation is to change the business model through integrated management,optimize the business structures through financial innovation,open up new growth points through client structural adjustment,and accelerate the transformation of Chinese commercial bank to excellent modern commercial bank through the strategy of business internationalization.