2014Journal of Fujian Agriculture and Forestry UniversityRequires access

Current situation and development strategy of Fujian sports tourism

Longhu Wang

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Abstract

According to analysis of the advantages,opportunities and challenges of Fujian sports tourism,it is proposed to rely on policy support to well-handle projects development for products,to rationally plan the development layout to ensure the space of Fujian sports tourism,to bring about the cross-border management of Fujian sports tourism and strengthen professional talents training and communication,to take the advantages of sports communication and cooperation with Taiwan and increase sports cooperation with neighbor regions,to create development points of sports tourism with distinctive characteristics and improve the service quality,and to strengthen publicity and explore a new mode to open up the online market.

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What this paper is about

According to analysis of the advantages,opportunities and challenges of Fujian sports tourism,it is proposed to rely on policy support to well-handle projects development for products,to rationally plan the development layout to ensure the space of Fujian sports tourism,to bring about the cross-border management of Fujian sports tourism and strengthen professional talents training and communication,to take the advantages of sports communication and cooperation with Taiwan and increase sports cooperation with neighbor regions,to create development points of sports tourism with distinctive characteristics and improve the service quality,and to strengthen publicity and explore a new mode to open up the online market.

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Available abstract

According to analysis of the advantages,opportunities and challenges of Fujian sports tourism,it is proposed to rely on policy support to well-handle projects development for products,to rationally plan the development layout to ensure the space of Fujian sports tourism,to bring about the cross-border management of Fujian sports tourism and strengthen professional talents training and communication,to take the advantages of sports communication and cooperation with Taiwan and increase sports cooperation with neighbor regions,to create development points of sports tourism with distinctive characteristics and improve the service quality,and to strengthen publicity and explore a new mode to open up the online market.

Key concepts: Publicity, Sports tourism, Tourism, Business, Service (business), Marketing, Plan (archaeology), Quality (philosophy)

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