Current Situation and Measures for Development of Sports Industry in Hunan Province

Sports industrial development is relatively backward in Hunan Province.Through using the research methods of literature,expert interviews,survey and statistics,this paper discussed the current situation of Hunan provincial sports industry development from the public sports consumption,stadium facilities and management,sports training market,the sporting goods industry,sports tourism;and found that economic underdevelopment,inadequate policies and regulations,imperfect management systems and the lack of talent were the main factors of constraint on sports industry in Hunan province.On this basis,it put forward in a targeted manner development proposals and countermeasures.