A Probe into Business Models of Chinese Traditional Retail Enterprises

With the rapid development of electronic commerce,the sales profits ofthe traditional retail enterprise go from bad to worse,further more the operating costs continue to rise,35 the main chain retail enterprises to close down in 2013 in our country,M A transactions grew 44% compared to the same period. Firstly,the author summarizing the development process of our traditional retail enterprises,and the business model used,then,analyzing the reasons of the current extensive commercial pattern is unsustainable,and putting forward suggestions about the development of intensive business model on traditional retail enterprises.