2008•Beijing Youdian Xueyuan xuebaoRequires access

Analysis of the business model of China's mobile Internet

Xin Wang

Abstract

With the rapid development and network convergence of Internet technology and mobile communica- tions,as well as the extensive use of such portable terminal devices such as mobile phone personal digital assis- tant(PDA)and mobile Internet device(MID),the application of mobile Internet has been an irresistible trend.The mobile Internet gives the Telecom Industry a new chance for development.Mobile Internet has crea- ted a brand-new business model of operation for mobile value-added services,with personal,practical and flexi- ble features.In the competitive telecom market,the mobile Internet service is becoming more and more impor- tant.We will study the business model of China's mobile Internet in this paper.

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Key concepts: Mobile business development, Telecommunications, The Internet, Mobile phone, Mobile Web, Mobile broadband, Public land mobile network, Mobile internet