2011•Journal of Huaihua UniversityRequires access

Study on the Impact of Overseas Chinese Guides on Outbound Tourism Service Quality

Li Jia

Abstract

This paper discusses the mechanism of oversea Chinese guides on outbound tourism service quality.In order to do this,the paper constructs a structural model based on the impact of oversea Chinese guides on outbound tourism service quality.Study on the correlation between language ability,professional knowledge,service attitude,service capacity,attractions services and outbound tourism service quality.It was verified that the reception service of overseas Chinese guides has a significant impact on outbound tourism service quality.Then author then makes some recommendations on management of outbound tourism service quality based on the conclusion of this study.

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Key concepts: Tourism, Business, Service quality, Service (business), Marketing, Quality (philosophy), Order (exchange), Advertising