Relationship Marketing Application in Chinese Pharmaceutical Enterprises

In recent years,relationship marketing as a new marketing theory has made enormous progress in foreign countries.In the country it also caused concern to scholars and the business community.However,compared with developed countries,Chinese research on relationship marketing theory and its application in practice are very different and extent,especially in the pharmaceutical marketing.According to our current status of the pharmaceutical market,analysis of relationship marketing in the pharmaceutical enterprises of our country can provide an idea for pharmaceutical companies development.