On the Application of the Encouragement Theory in University Students’ Ideological and Political Education

University student's ideological and political education is the process of interaction of the subject and the object, and the internal cause and the external cause, which needs fully encouraging university students to carry on self-education, self- management, and self-service. Ideological and political educators of university student should follow the principles of unity, entity, flexibility and fairness, and flexibly apply such methods as politics encouraging, goal encouraging, emotion encouraging, based on the different characteristics of university students, aiming at pertinence and substantial results by talking sense, moving them with emotion, even with the profit, and guiding them in action.