2003•Academic Journal of Suzhou UniversityRequires access

A Sight of "Popular" by Means of the Theory "Diffusion of Innovations

JI Fen

Abstract

In modern society,popular is one kind of collective behaviors. By means of powerful communication of mass media,popular is diffused and developed quickly. Mass communication is the base of the born of popular. At the same time,when popular enters all fields of the society,what affects the public still exist some interactive social and mental factors,and the public adopt popular according to his taste. It can be seen that popular is diffused by mass media and adopted by the public in the end.

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Key concepts: Mass media, Popular culture, Sociology, Taste, Media studies, Advertising, Psychology, Business