Strategies of cultivating the core competence of tourism cultural industry in Hebei Province based on SWOT analysis

Culture is the soul of tourism and tourism is the carrier of culture.Cultural industry as the pillar industries of the national economy,will develop together with tourism as a strategic pillar industry during the Twelfth Five-Year Plan period.The essence of the core competitiveness of the tourism culture industry is a capacity that can bring a long-lasting,stable revenue higher than the average level of society.Based on the comprehensive analysis on the advantages,disadvantages,opportunities and challenges of tourism cultural industry in Hebei Province,the paper proposes strategies of cultivating core competitiveness of Hebei tourism culture industry from the perspective of scientific planning,culture excavation,quality improvement,strengthen the cooperation and priority support of coastal areas development.