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2004•Science-technology and ManagementRequires access

Analysis of customer loyalty and influential factors in insurance

Chen De

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Abstract

This paper analyzes customer loyalty in insurance,studied some important factors affecting customer loyalty and gives some advice on how to build customer loyalty.

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What this paper is about

This paper analyzes customer loyalty in insurance,studied some important factors affecting customer loyalty and gives some advice on how to build customer loyalty.

Why it matters

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Available abstract

This paper analyzes customer loyalty in insurance,studied some important factors affecting customer loyalty and gives some advice on how to build customer loyalty.

Key concepts: Loyalty business model, Loyalty, Business, Marketing, Advertising, Service quality, Service (business)

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