2010•Journal of Changzhi UniversityRequires access

An Empirical Study on C-E Translation of Names of Higher Educational Institutions in Shanxi

Hou Zhi-hong

Abstract

The name of a college,just like the brand of a product,plays an important role in communication with the outside world. This paper aims to study the translation of 68 Higher Education of Institutions in Shanxi,making some analyses and researches on the problems that occur in their English versions,and offer some solutions to tackle them.

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Available abstract

Key concepts: Product (mathematics), Higher education, Brand names, Empirical research, Translation (biology), Business, Linguistics, Sociology