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2003•Yunnan xueshu tansuoRequires access

Product Service Value-added and Competitive Advantages for Modern Manufacturing Industry

Zheng Ji-chang

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Abstract

Product service is being divorced from its original statement which is reliance to product, and becomes an important way for value innovation and creating new value. Product service value-added can bring about the advantages of product differentiation, help to keep loyal relationship with customer and is just the competitive advantage of modern manufacturing industry. Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and strengthen CRM(Customer Relation Management).

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What this paper is about

Product service is being divorced from its original statement which is reliance to product, and becomes an important way for value innovation and creating new value. Product service value-added can bring about the advantages of product differentiation, help to keep loyal relationship with customer and is just the competitive advantage of modern manufacturing industry. Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and strengthen CRM(Customer Relation Management).

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Available abstract

Product service is being divorced from its original statement which is reliance to product, and becomes an important way for value innovation and creating new value. Product service value-added can bring about the advantages of product differentiation, help to keep loyal relationship with customer and is just the competitive advantage of modern manufacturing industry. Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and strengthen CRM(Customer Relation Management).

Key concepts: Business, Service product management, Product (mathematics), Service (business), Marketing, Competitive advantage, Value (mathematics), Customer value

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