ON ENVIRONMENT-BASED COMPETITIVE STRATEGY

Environment is base and resource for firms' survival and development. Firms, environment, the relationship between firms and environment are evolving. The firm that wants to survive and develop must adapted itself to the environment, and then it must be able to develop competitive advantages that are based on environment. There are two main trends in environment that are computer and its net and environment protection. Under this situation, firm can use sustainable resource development strategy, pioneer strategy in interaction between firms and environment, good to society strategy and influence or change on environment strategy to overcome the environmental difficulties to be the winner in the 21st century.